Orange Shirt Guy

     What a great thing a mantra is!  How many mission statements evoke such power and emotion?

     The beauty of a mantra is that everyone expects it to be short and sweet.  (Arguably, the world's shortest mantra is the single Hindi word Om.)  You may never have to write your

mantra down, publish it in your annual report, or print it on posters.  Indeed, if you do have to "enforce" your mantra in these ways, it's not the right mantra."

     Following are five examples that illustrate the power of a good mantra:

          - Authentic athletic performance (Nike)

          - Fun family entertainment (Disney)

          - Rewarding everyday moments (Starbucks)

          - Think (IBM)

          - Winning is everything (Vince Lombardi's Green Bay Packers)

Kawasaki, G. (2004).  The Art of the Start.  New York: Penguin.  (link)